Search Engine Secrets
by: Syd Johnson
1. Search engines read your pages from the top down.
So, you want to use your critical keywords at least once in the first paragraph on each web page. Then you can use it once in each paragraph after that and in the last line. Use the search engine keywords in your page title and in the name of your page if possible. All of this coordination will result in a much higher placement on Google, Yahoo and many other search engines.
2. Write shorter articles
The top search engines experts believe that google gives much more weight to relatively smaller pages. The theory behind this is that web surfers have such a short attention span that thesis length pages will be ignored; therefore, they are not useful in search engine results.
A good guide for online articles is 300 to 600 words. Typically, you don’t want to go under 200 because the information would probably be discarded as too short to adequately explain any topic in detail.
3. Original content works best
If you are going to submit an article to an ezine or other article directories, make a few changes before you do so. Overall, the search engines prefer fresh original content. While duplicate content gets your name out on the web and lots of incoming links, after a while, your site will start to suffer if you post the same article on your website.
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Search Engine Secrets
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About The Author
This article may be distributed freely as long as there is an active link back to http://www.rapidlingo.com.
Syd Johnson
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